Why Every Business Owner Needs to Know a Little Something about SEO
Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin,...
View ArticleMedia Training: 3 Essential Lessons
We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s...
View ArticleThe Top 10 Must-Follow People on Twitter: The CMO Edition
If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent study released by Leadtail and Neustar. The report, called Social Insights: CMO Edition, How CMOs...
View ArticleDIY or Pro Video: Which One is Best for Your Brand?
Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video...
View ArticleA Simple Formula for Writing Blog Posts in 8 Painless Steps
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that...
View ArticlePowerPoint Presentation Tips from 7 Stellar SlideShare Decks
With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your...
View ArticleHow to Edit a Press Release: 11 Suggested Steps for Marketers
You know the drill. Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?” It might be an easy task. If you’ve been working...
View ArticleCreating Contagious Content for Moms: What Brands Need to Know
If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. “Brands still think that pushing out stories...
View Article10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything
I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often refer...
View ArticleLanding Page Design: Rules of Thumb Your Boss Expects You to Know
A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in...
View ArticleMulti-National Marketers Take Note: What’s Different About Canadians
Happy Canada Day! July 1st is the day we celebrate the founding of our great country 148 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling...
View ArticleJab, Jab, Left Hook: Media Interview Preparation Ronda Rousey Style
On receiving the Best Fighter ESPY (note the award was for best fighter, NOT best female fighter) and beating Floyd Mayweather in the process, undefeated UFC champion Ronda Rousey quipped, “I wonder...
View ArticleInstagram Success Metrics for Social Influencer Campaigns
I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you...
View Article3 Top Tips to Boost Your LinkedIn Profile Visibility
Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use...
View ArticleSocial Media Tip: How to Export Your LinkedIn Contacts
We all have a finite number of keystrokes remaining in our hands until we die. According to some calculations, I’m good for another 184 million (assuming I type until I’m 90). If someone asks you for...
View ArticleAsk Your PR Agency for a Story, Not a Press Release
Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the...
View ArticleWhy Your Writing Sucks: Business Writing Skills for the Digital Age [Book...
When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson, a former lawyer turned human resources professional. “Lawyers are the first to admit their writing is...
View ArticleHow (and Why) to Use the Silent Treatment in Facebook Video Ads
Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as...
View ArticleManaging a Cyber Attack: How to Communicate to Customers
Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 attacks per year. The price tag of a security breach is staggering. The same study...
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